August 2026
June, not December, is the month watch brands spend
104 brands with a readable seasonal ad pattern over 24 months. Peak month: June for 21 brands, 20 percent. November 13. September 11. March 10. May 10. December 9, under 9 percent. In the peak month the median brand runs 2.85 times its average monthly volume.
What it means
The watch ad calendar follows launch fairs and Father's Day, not the Christmas trade. In December the competition for reach is smaller than in June.
How it was measured
Seasonal pattern signal, July 2026, brands with at least twelve observed months of Meta ads, 104 brands.
When is your peak, and is it the same month as everyone else's?
